Cashback Del Valle

Brand Challenge

How to launch a new product in the portfolio of the leading brand in the segment, seeing the evolution of shoppers' needs for quality and naturalness, in a highly competitive category, with more and more players vying for the attention of these consumers?

Our Insight

Considering that the product carries with it the perception of quality of shoppers in the category, that is, the percentage of fruit present in juices printed directly on the packaging, we encourage experimentation to leverage the consumption habit.

Our Idea

Cashback Del Valle / Experimente Grátis Del Valle - Connecting the shopper's search for quality in the category, with a clincher at the shopping moment - the benefit of getting your money back - generating the product trial.

Mechanics

Consumers who purchased at least two participating products will be able to request their money back, with a refund limit of up to  $ 20.00.

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