Baby Button Personal Shopper Delivery

Online to Offline (DO2O) Service

What

The leading brand in the baby category and recommendation leader in maternity hospitals, sought to bring a new point of sale to shoppers who needed more convenience and agility to purchase products.

The Idea

Connect a partner that is able to offer the convenience and agility that shoppers need right now, with the unquestionable awareness of the leading brand in the category - Johnson’s - ensuring a simple purchase, easy access and immediate delivery, meeting the needs that mothers need.

How

Offering on the Rappi's First page, an exclusive button, to direct the flow of all baby products that the mother may need in one place.

Results

Being on the home, the inclusion of the button generated more visibility for Johnson’s Baby, which brought a 26% increase in total sales compared to the period without the action.

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