Pandemic Reality: Ecommerce Challenge

Fields: Ecommerce, Innovation, Challenge

Brand Moment

Regarding the company’s stand on the pandemic scenario as a health products company, brands must keep relevant on helping people protect themselves and be safe.

The Challenge

Understand consumers and shopper’s new routine in order to master the e-commerce visibility during the context, without opportunism.

Our Idea

To promote a new self-care (skin, oral and personal hygiene) routine with J&J products.

How

Free shipping retail activation and daily offers in order to help people stay home and stay safe.

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Key Visual

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Neutrogena Brand Key Visual

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Johnson's Baby Brand Key Visual