Neutrogena for Men
Try to cover a new target using the same positioning and neutral communication and secondly, understand the relevance in sales performance. Seeking to transform the perception of the brand and its new message in action to a different audience.
THE IDEA: Connect the benefits of the most tangible product, Neutrogena Acne Proofing, with the needs of male shoppers, bringing the shopper closer to the brand and generating triggers for conversion.
Inviting the shopper to discover this new brand and a new form of care, offering the product in already natural shopping channels of this shopper who seeks skin, hair and body care products.
A positive result, compared to a first test. We obtained a total of 43% of sales compared to what normally occurs for the female audience, which represents an interest of the male audience for the brand, when stimulated.