4C's - Health & Wellness


The One Touch brand had a great challenge in the pharmacy channel: How to facilitate the journey of buying products related to diabetes, in one place?

The Idea

With the challenge of centralizing the category, we materialized all the benefits that the brand translates into the category in a single Hotspot within the store. Thus, we make the product of shoppers' access uncomplicated and de-complex, grouping them into a complete solution. “Everything for diabetes. Complete care for your health."


We fragment the educational into 4C’s: CHECK, CONTROL, CONSUME, CARE.

Bringing the educational products we guarantee the educational strategy. In partnership with Panvel, an execution at the retailer focused on educating and directing product sales at strategic points, with installation of extra points to generate greater visibility and product identification.