Buy, Win and Discover 

an Amazing Summer

What

Neutrogena, the skin care routine brand, sought to guarantee the sale of its sun protection products - Sunfresh - also after the end of the summer season.

The Idea

How to guarantee the sale of sun protection products, out of season? Offering them in squares where regardless of seasonality, it is warm and sunny all year round, connecting promotional mechanics to further stimulate consumption in the category.

How

In partnership with the Extrafarma chain in the Northeast, we carried out a promotional action in the stores of this retailer, offering an opportunity for the shoppers who made the purchase, offering a sample of the product or an exclusive gift of the brand.

In addition, to guarantee the usability of the products, we had partnerships with the main beach kiosks with nearby stores, offering an afternoon with chairs and umbrellas for the promotion participants.

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